![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-9-Reaching-in-strategy-via-the-PSG-email-marketing.-Source-PSG-email-received-29-Jan.-2021.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![Air Jordan 1 Zoom Comfort "PSG" - Stadium Goods | Air jordans, Paris saint-germain, Air jordan 1 high Air Jordan 1 Zoom Comfort "PSG" - Stadium Goods | Air jordans, Paris saint-germain, Air jordan 1 high](https://i.pinimg.com/originals/e5/42/bf/e542bfbe231f2b2343b6dc05f1384d0a.jpg)
Air Jordan 1 Zoom Comfort "PSG" - Stadium Goods | Air jordans, Paris saint-germain, Air jordan 1 high
![Mbappe launches new PSG x Jordan range featuring 'Hyper Pink' and 'Psychic Purple' 4th kit and Air Jordan 1 Zoom sneakers - ESPN Mbappe launches new PSG x Jordan range featuring 'Hyper Pink' and 'Psychic Purple' 4th kit and Air Jordan 1 Zoom sneakers - ESPN](https://a.espncdn.com/photo/2021/0129/r807878_3_501x751_2-3.png)